Situations where you make unnecessary purchase decisions
Have you ever visited the grocery store for a specific food item and walked out carrying several bags packed with different (probably unnecessary) stuff? Read on to discover the reason why you purchase things you don’t ready need
When you buy new clothes, for instance, your other belongings may seem old and ugly. So, you end up replacing them as well. This phenomenon is referred to as the Diderot effect, named after French philosopher, Denis Diderot. Actually, this thrusts you in a vicious circle you won’t get out of, since every new thing will become old and require replacement.
Denis Diderot was not wealthy, but earned a pretty penny and bought a scarlet dressing gown. He noticed that this new item was different from his old wardrobe, which pushed him to substitute all his old clothes with new ones.
To deter this problem, you need to think whether you pin any hopes and expectations to the new item you wish to purchase. For instance, do you want to buy a new smartphone to stay connected and improve your productivity, or because you seek a promotion and want more money?
This term stands for the situation where individuals with a higher income purchase a certain product because individuals with a lower income cannot. In other words, the snob effect occurs when you buy things that others can’t buy, in order to stand out.
As a matter of fact, some people love to be the focus of attention, and a new, expensive item of clothing is one of the best ways to be in the spotlight.
To overcome this urge to brag, write down your accomplishments, skills and things you’re proud of; rest assured that the list won’t be short. Remember that clothes are not the mere thing that attracts attention. An interesting talk and positive personality can be your strong suit.
Unlike the snob effect, the bandwagon is a psychological phenomenon in which you buy something just to imitate the others, regardless of your personal tastes and beliefs.
This happens when you see a fashionable person wearing something attractive and you run to buy it. This item may or may not fit your body shape and your lifestyle, but you buy it anyway to follow the trend.
How can you fight this? Before squandering your money on useless stuff, try to understand why you want to buy that thing! Do you really like it? Or you feel like you need? Or perhaps you’re just swayed by others’ tastes.
You purchase items for the future:
Buying something to wear it after achieving a specific weight loss target is an unhealthy practice. Some people might say that buying a skirt that’s 2 sizes slimmer will motivate you to lose weight, or a pair of heels for your date night when you don’t even have a partner will attract love. But this is merely an illusion; you live in the present and you should accept yourself the way you are.
Besides, buying a pair of jeans that’s smaller than your actual size won’t make you shed any pounds. Nor will it make you any smarter or more attractive. Define your goals and work hard to reach them. Fashionable items will not make you live in the future you long for.
Impulse buying is when you have a really bad day at work or school and you want to make yourself feel better through shopping, or you purchase something because you gained a small bonus at work and want to treat yourself to nice clothes – I’m pretty sure the majority of shopping frenzies can relate to this.
Unfortunately, the happiness you derive from impulse buying is transient and brief. Plus, when the fog of madness lifts, you may not even like the purchase and feel angry for spending a huge amount of money on it.
This often stems from the lack of positive emotions. Therefore, try to engage in activities that improve your mood and relieve your stress and anxiety.
Can you relate to any of these situations? Let us know in the comment section below!